Bolo Live, the live streaming social platform, has announced the appointment of Abhay Singh Kumpawat as Vice President, Marketing.

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A graduate of IIT Roorkee, Kumpawat has been a growth specialist for over seven years and has been instrumental in the early stage growth and expansion of early stage brands like Mitron TV and YourQuote. While his specialty includes product marketing, brand building, and developing transformational strategies for startup brands, Kumpawat also co-founded IndiaMeets, an interest-based discovery platform that strives to connect people with sharing the same ideas on activities based on common interests; and E-Vogue, a lifestyle e-commerce brand.

In his new role, Kumpawat will lead the full range of digital, product and brand marketing initiatives for Bolo Live and play an important role in growing the business in new and existing markets, as well as expanding its global reach.

Kumpawat said, “Creating business value through meaningful, real-time conversations between content creators and their fans has never been so difficult but exciting with the complexity and volume of marketing channels in today’s era. ‘today. An exciting market opportunity in the fusion of live streaming, micro-transactions and gamification coupled with an addressable market size, a profitable business model, the vision of the founders and the quality of young talent within the company. team is a great combination at Bolo LIVE. I am excited to seize this opportunity and look forward to driving exponential growth at Bolo LIVE as we build the largest platform that democratizes monetization for content creators.

Varun Saxena – Co-Founder and CEO of Bolo Live, said: “As we pursue greater ambitions, it is essential to ensure that the company’s growth and marketing strategies keep pace with changing trends. activities. It’s exciting to have Abhay on board as he brings stellar expertise in the area of ​​growth and marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute Bolo Live’s vision. Abhay is an all-rounder who also has an entrepreneurial bent and we anticipate that the team and the brand will flourish under her leadership. “

“We are aggressively strengthening the team right now and in the coming weeks we will see some significant hiring announcements in technology, product and marketing roles,” he added.

Tanmai Paul, Co-Founder and CPO, Bolo Live, said, “Abhay’s appointment is another validation of our commitment and leadership in the industry. As we continue our journey of transformation, we are poised for unprecedented growth and innovation. We are confident that Abhay’s vision and deep understanding of the consumer internet marketing landscape will result in exponential growth in the percentage of experienced users on the platform. ”

Kumpawat received his Bachelor of Technology from IIT Roorkee and has a keen interest in arts and culture, civil rights, social action and the environment. Kumpawat is also LIMCA world record holder, International Children’s Fund of Excellence scholarship, MMCF scholarship holder and won a Republic Day Honor Award for academic excellence.

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