Arch Amenities Group (AAG) announced the acquisition of Innovative Spa Management, Privai and Spa Space, in which it acquired a majority stake.

AAG* is a global provider of full-service wellness, amenities and meeting services for commercial and residential properties, hotels and private clubs.

Barry Goldstein, CEO of AAG, said the acquisition will see the company’s network of spa customers grow to over 70.

“It also provides us with a dynamic technology platform to manage and further improve these facilities, as well as our other 260 wellness, leisure and convenience spaces,” adds Goldstein.

“Integrating these companies into AAG complements our growing set of services.

“As the demand for wellness services increases, we are creating a more connected way to provide the best spa services while promoting spa usage for their owners. At the same time, we are giving more control and flexibility to the professionals who work in these spas. »

The new additions
Innovative spa management provides spa consulting and management services for the hospitality industry, including design, strategic planning, feasibility assessments, brand development and spa operations designed to support its clients’ branded facilities while increasing their value and profitability.

Private manufactures botanical skin care products and opens spas and salons offering personalized services and treatments, including massages, facials, skin care, waxing, hair care, manicures, pedicures and make-up services. Privai currently operates five salons in the Washington, DC metro area.

Spa area is a SaaS platform designed to improve spa utilization and generate revenue through a proprietary algorithm that assesses customer preferences and connects them to a network of therapists and spas.

The software provides real-time reservations and contactless check-in and check-out while automating payments, scheduling and staffing.

A growing team
Along with the acquisition, Ilana Alberico and Christina Stratton, who co-founded Innovative Spa Management in 2006, joined AAG’s management team.

Alberico was named President of Spa Space and Stratton as Chief Product Officer and Chief Creative Officer in charge of Privai.

Alberico will also provide spa and wellness thought leadership for AAG’s original spa management portfolio and oversee the day-to-day operations of Innovative Spa Management’s hotel spa clients.

“Our focus has always been on innovation, solutions, and promoting wellness,” Alberico said.

“Moving forward with AAG allows us to further refine this focus and integrate our services into Arch’s wellness, spa, amenities and meetings portfolio.”

Clients of Innovative Spa Management’s hotel spas include the Grand Hyatt Nashville, Tennessee; Renaissance Orlando at SeaWorld, Florida; The Inn on Biltmore Estate, Asheville, North Carolina; Willard InterContinental Washington D.C.; InterContinental Washington DC – The Pier; Orlando World Center Marriott; Marriott’s Cypress Harbor Villas, Orlando; Caribe Royale Orlando; and Marriott’s Autograph Collection properties with select Kessler Collection Poseidon spas.

*Learn more about AAG
AAG, based in Rockville, MD, is a leading provider of hotel management and consulting services for commercial and residential properties, hotels, spas, private clubs and leisure spaces worldwide. .

It was formed earlier this year from the merger of spa and wellness management and consultancy firm WTS International, enterprise fitness solutions and equipment provider LifeStart and Meet Hospitality – a hospitality and hosted meeting services company.

AAG provides day-to-day management services as well as feasibility studies, planning and design advice, and pre-opening and sustaining strategy and support.

The organization is a portfolio company of private equity firm CI Capital Partners.