The Dubai Expo was worth our political weight there
John Miller once said, âA good leader is a great marketer, and good marketing consistently means delivering real value to customers. There is a group of Ugandans, including opposition politicians, who ridiculed and criticized the Ugandan delegation at Expo 2020 in Dubai.
First, they criticized the president and ministers who attended the Expo, claiming that the latter are in the Arab city just to take advantage of taxpayers’ money.
Critics have gone ahead to denigrate what we are showing at the Expo and compare it to other countries such as Rwanda who have given pavilion visitors a virtual tour of their country using artificial intelligence.
I would like to congratulate our neighbor (Rwanda) for its technological advancement. However, I will highly appreciate our delegation led by President Museveni for its strategic approach to market Uganda as a safe country, ripe for investment, ready for for-profit business and for the promotion of Ugandan products in the country. world, which our neighbors could not afford to present.
Ugandans should realize that it was not just about products, but about marketing Uganda to the world as an investment center.
When Sheikh Mohamed bin Zayed Al Nahyan received President Museveni for the Dubai Expo 2020, he expressed interest in benefiting from the latter’s experience and leadership knowledge, especially on security issues. This statement alone has attracted a large Dubai business community to invest in Uganda.
But critics fail to understand that if Uganda also featured robots it would mean we are all fighting for the same customers.
Either way, people will still need to eat unlike the robotics that some countries prefer from first world countries. The logic behind this movement is to promote what we have and can consistently produce in the global market. The sense of product enhancement means that you can carry a few products when potential customers visit your production center.
It is for this reason that our display rack had some good quality products with high levels of continuous export to Dubai markets.
The Ugandan delegation to the Expo hosted a Business Forum meeting with the UAE business community and discussed trade, business, investment and tourism issues.
When the president returned to Uganda, he revealed that he had gone to Dubai to âOkusakaâ, which means lobbying for the Ugandans; something that resulted in various signed agreements.
In just days, the Uganda Investment Authority signed a $ 4 billion deal with investors interested in mining, renewables, agriculture, business parks, pharmaceuticals , construction, storage terminals, fruit processing, infrastructure projects and commercial agriculture.
Presenting our coffee is a good promotional strategy as around 3.5 million people derive their livelihood from the coffee sector. Coffee also contributes nearly 30 percent of our total export earnings. In terms of taste, it is the most demanded Ugandan product in Dubai, America, the Netherlands, China and many other countries.
Meanwhile, Uganda’s fresh fruits and vegetables are also steadily increasing on the country’s export earnings, as there is a huge demand for our food products in the Middle East and Europe. However, the public should be advised not to criticize their homeland.
The results of what is on display at the Dubai Expo 2020 are tangible and will benefit Ugandans. We must always remember that our team markets what we have and can continuously supply the global market.
By David Serumaga