TORONTO, November 16, 2021 / CNW / – Puregene AG, a world-renowned, next-generation Swiss plant breeding company, is pleased to announce that Dr. Gavin George, Co-Founder and Director of Research and Intellectual Property, will present at Lift & Co’s annual cannabis business conference at Toronto, Ontario, to November 18^e, 2021. The conference will also mark the official expansion of the company’s new global technology and breeding platform for North America.

This leap is the culmination of more than three years of rigorous scientific development, coupled with validation in the real world. Thanks to this experience, Puregene AG is the agricultural technology company that offers, under prescribed conditions, the guarantee that the end product of our partner companies will be within a targeted range and yield of THC.

“Puregene AG’s proprietary approach was designed as a solution to a problem – variable yields and uneven THC levels between harvests,“said Dr Gavin George, co-founder of Puregene AG and director of research and intellectual property. “We know that in Canada and in North America in general, consumers and retailers want a consistent experience with every gram they buy. Our advanced varietal development program is designed, tested and validated to provide this consistency and constant improvement,added Dr George.

By working with selected partner growers, Puregene AG will optimize genetics, operating procedures and associated cultivation activities to create, trait by trait, varieties perfectly suited for optimal growth in any cultivation modality – whatever whether indoors, outdoors or in a greenhouse. This will give cannabis industry leaders a greater capacity to consistently bring to market the differentiated products consumers demand.

Company CEO and Chairman of the Board, Stevens Senn, first envisioned the Puregene AG technology platform three years ago, when Canada became the first G-8 country to legalize the recreational use of cannabis by adults. Understanding that the legislative framework prohibited most forms of direct marketing, he and his team predicted that in an increasingly competitive market, brand building and growth would depend on achieving a specific value proposition. .

“A brand is a commitment. It is a promise to consumers that every time they buy a specific strain, its quality and terpene profile will be consistent,said Steven Senns CEO and Chairman of the Board.We knew that doing this on an industrial scale for national markets would be a huge challenge. In anticipation of this, our science team spent three years, millions of dollars, and incredible effort building a complete solution. We are now ready to offer this innovative technological solution to future market leaders in the North American hemisphere,Senn added.

Puregene AG has been able to develop this world leading system by adopting a meticulous scientific approach. By harnessing advanced artificial intelligence and leveraging partnerships with leading universities and governments, we are the first company to fully map the genome of the cannabis super pan. This has led to the refinement of our trait-based cultivation system which can accelerate the production of consistent and unique non-GMO varieties to a level of bespoke detail never seen before.

About Puregene AG:

Puregene is a genomics-based plant breeding company that combines Swiss quality as well as cannabis expertise with cutting-edge breeding technologies. We are determined to revolutionize cannabis breeding and unlock its full potential, including cutting-edge scientific research, as is the case with major crops, such as soybeans, corn, rice and wheat.

SOURCE Puregene SA

For more information: If you have any further questions, please do not hesitate to contact us at: [email protected], 647-206-1231